The best practices when creating a brand-new logo

A logo is one of the most important tools in the branding arsenal. It’s the first thing people will see when they come across a company. But with so many logos out there, how do you make your logo design stand out from the rest?

A good logo is easy to remember, timeless and relevant. It needs to communicate the intended message as effectively as possible. A logo communicates the essence of a company at just a glance. It has a purpose to tell a story, share a message, and create a connection.

The key is to create a logo that is simple, yet effective. And while there are no hard and fast rules when it comes to logo design, there are certain best practices that you can follow to make sure yours is the best it can be. In this article, we’ll explore the world of logo design and some of the best practices to keep in mind when creating your own. So whether you’re a seasoned designer or just starting out, read on to learn more!

Your logo should be simple and memorable

Simplicity is important when it comes to logos because people need to be able to identify them quickly. A good logo is unique but should also be something that people can easily understand. A complicated logo can be difficult for people to remember, and it may even be confusing.

For example, the logo of Nike is extremely simple, yet unique and very memorable. It, therefore, is a very good logo.

Logo of Nike

Avoid trends

When you create a logo, you want it to be timeless. You want it to last long enough that people will remember it and associate it with a brand. That means avoiding trendy fonts or colors that are popular at the time of creation but may not be in 10 or 20 years. If you use trendy fonts or colors, there’s a chance that your logo will look outdated in just a few years. You don’t want people looking at your logo and thinking “that looks old-fashioned.”

Use fitting typography

The typography you choose conveys the communication of your logo. A font that communicates likeability could make readers feel good about doing business, but one that comes across as untrustworthy might lead them to go elsewhere. Here are some of the things to consider when choosing a font for your logo:

  1. Does it convey the right message? If you’re creating a logo that is playful and has a fun vibe—like toys or games—, a whimsical font is probably going to be a better choice than something more traditional.
  2. Does it look good on all devices? You want your customers to be able to easily read the text on your logo without having to squint or strain their eyes. Consider choosing a font that’s generally easier for most people to read but make sure it fits the message you want to convey.

The Toys R US logo is a very good example where the choice of typography fits perfectly.

File:Toys "R" Us logo.svg - Wikimedia Commons

Think about colors

Similar to fonts, the colors you use in your logo will affect how viewers perceive—and respond to—your logo. Color is a powerful tool because it’s one of the most effective ways to communicate brand identity, values, and personality.

An understanding of color psychology can help you choose the right colors for your logo. The color red, for example, is associated with power, passion, and excitement. It’s often used to attract attention and can be an effective tool if you want your brand to appear confident and energetic. Blue is a versatile color that conveys trustworthiness, intelligence, and dependability—which can help you build relationships with customers. Yellow is known for its ability to stimulate the intellect while green tends to create feelings of calmness or serenity.

A logo should be versatility

A logo should be able to be scaled and colored in a variety of ways without losing its effectiveness. A good logo design will be adaptable to different applications, whether printed on a business card or used as an online banner image. When designing a logo, it’s important to consider how it will be used in the future. For example, if you are creating a logo for a company that manufactures clothing and wants to expand into furniture manufacturing, then your design should allow for both uses.

Think about trademarking

A logo should be distinctive enough to qualify for trademark protection. To qualify, the logo should be unique and not easily confused with other brands. It should be different from other logos in the same industry. We have a full article about copyright and trademarking that will help you understand the legal issues surrounding logo design.

To wrap it up…

There are many different elements that go into a good logo. The best designs are simple, memorable, and unique. They also tend to convey the essence of what they represent without being too literal or complex. As you think about how your logo will be used in the future, take into consideration how it will look on different materials and at different sizes. We hope that the tips above have given you some insights you take into consideration when designing a logo. If you are looking for more information about creating a logo, check out our other articles on the subject.

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